• 73.4% of people apparently feel more comfortable about buying from a website that features video.
  • 82.6% of people are more likely to buy from a company whose website contains video
  • Video has 10 times the impact of static media. It apparently increases the perception of quality, creates a sense of recognition, and positively influences buying decisions.
  • 78% of website visitors report that they stay longer at websites that have video.
  • For the first time in the UK, there are now more households with broadband than dial-up Internet connections.

Just two years ago video on the internet was not even feasible but now due to recent technological advances it is. So did you know that........
 
  • Broadband, the “always-on” high-speed internet service, is one of the fastest-growing technologies ever introduced!
  • About 10 million UK households now have a Broadband connection and 60,000 connections are added each week!
  • The number of new Broadband connections created each week has apparently increased almost fifteen-fold in three years - from 5,500 per week in 2001 to 73,800 per week in 2004.
  • By the end of 2005, 99.6% of UK homes were connected to a Broadband-enabled exchange.
  • Internet connection charges have come down so much that by the end of this year an 8 Megabit per second connection will cost less than a dial-up connection did three years ago!
  • Nearly 50% of people with internet access use it every day
  • UK consumers spent £19.2 billion on online purchases in 2005, nearly a third more than in 2004
And finally did you know that.......
 
  • British people spend more than 8.5 billion hours a year online
  • The combination of mass-market appeal, rapid growth, falling prices, increasing connection speeds and innovation in video technology means that by 2010, the number of households able to view television over broadband is likely to exceed the number of households dependent on analogue terrestrial broadcasts for all their television viewing.
  • Latest figures show that 97.4% of the online audience in Europe can now watch video in the Macromedia Flash format making it the most popular format for delivering web-based videos.

Sources

www.ofcom.org.uk/media/news/2006/04/nr_20060413
www.internetworldstats.com/pr/edi011.htm#4
www.nielsen-netratings.com/pr/pr_051018_uk.pdf
www.business.timesonline.co.uk/article/0,,9075-2130344,00.html
www.adobe.com/products/player_census/npd/

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